DRUMSTICKClassic
- Campaign
Australia loves a ‘classic’. Turning down the volume to find a car park? Classic. Getting a ‘2025 Premiers’ tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer’s day? Also, Classic. There aren’t many out there that can genuinely lay claim to being a ‘classic’ brand. Or be confident enough to have a one-word positioning line. Classic. But Drumstick is one of them. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our ‘No.1 cone’. And to embrace the fact, we launched a new brand platform embracing, celebrating, and at times, poking fun at ‘classic’ Australian culture - in turn connecting it to the Drumstick brand.
Led by launch film and a range of 20+ situational, contextual, and location-based out-of-home executions, as well as social and digital executions.
