MORO OLIVE OILNow Add You
- Campaign
Moro products are of a superior quality designed to complement flavour, enhance it, shift it and bringing out the best in a dish. With more product options across the category than any competitor, Moro also provides the opportunity for customers to create more advanced flavours and unique ideas, helping to bring out their personality. And it’s this versatility and individuality that connects back to the ethos of who they are as a brand; a facilitator and a celebrator of the food, people, occasions, and moments they enhance. We took their brand truth of ‘Moro do what they do, so you can cook it your way’ and transformed it into a new brand platform that celebrated human idiosyncrasies, ‘Now add you.’
Launching across TV, outdoor, digital and social, ‘Now add you’ celebrated Australian individuality and our collective passion for cooking not only for ourselves, but for each other.
We created a bold visual tone through monochromatic styling inspired by Moro products, carefully applied across all aspects of the production design – from the interior decorations, choice of kitchen appliances, and all the way through to the character’s wardrobe. This new platform became the core message in all communications, allowing anyone and everyone to feel celebrated by and connected to the brand.
