OCEAN BLUEColdest Waters
- Campaign
When it comes to salmon, the general rule is ‘the colder the water, the better the salmon’. It’s for this very reason that Australia’s no.1 smoked salmon brand, Ocean Blue, source their salmon from Norway. Where the glacial water is absolutely freezing. But Ocean Blue had never built their communication around being from Norway before. So Australians weren’t aware of the fact, or that it was the very reason they loved it so much.
To sell Norwegian salmon to Australians, we decided to actually sell the very thing that made it so good - the coldest waters of Norway. Completely inhospitable to humans. But amazing for salmon. So, we made that the insight for our campaign. And while Sven, Henrik and Stig might not be fans of a bone-chilling dip in the local fjord, it’s what makes Ocean Blue salmon so delicious.
