MAXIBONPBJ BON
- Campaign
How do you celebrate the coming together of two flavours that are the best of friends? Well, you do just that. But as giant, slightly strange, peanut and jam jar costumes worn by pro skaters. Then you have them lock eyes in an 80s movie-esque stare down before dropping into a bowl and smashing into each other and explosively turning into a Maxibon. I mean, there’s really no other way.
As well as our hero film, we also created a series of digital and social content, and OOH executions featuring our delicious duo carving up the concrete and just generally being the best of buds.
A stupidly fun job, every second of the campaign was a real ‘is this actually our job?’ moment for all involved, including the client. That could be you next, potential-new-client-reading-this-while-lurking-on-our-website. We’re just an e-mail away :)