Great style isn’t just about what you wear. It all starts with the blank canvas of your skin. And with super natural skin health tools, Hunter Lab is all about helping nourish and recharge skin to make it the asset it should be. A positioning was created for the brand, along with the stylishly simple press, outdoor and digital campaign that brought it to life. A twist on traditional fashion ads saw all reference to clothing removed, giving skin the chance to truly shine.