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La Trobe University

Clever Machines

A hands-on activation custom created for La Trobe University, our ‘clever machines’ enabled prospective university to turn their clever into currency. Launched at the VCE Careers Expo, we created vending machines that only accept clever, not cash. Through a series of bespoke games designed to test and measure different skills and attributes, players were able to earn themselves prizes from the machines. From emotional intelligence to teamwork, each unique game highlighted the different kinds of clever valued by future employers that students can expect to develop at the university. The activation doubled leads generated year on year, and continues to live on at open days in testament to La Trobe’s philosophy of ‘All kinds of clever’.
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