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Five museums. Endless possibilities.

MULTICULTURAL MUSEUMS VICTORIA

Creating a cultural icon

Multicultural Museums Victoria (MMV) was born when the Islamic Museum of Australia, Chinese Museum, Italian Historical Society & Museo Italiano, Hellenic Museum and Jewish Museum of Australia joined forces to create a collective cultural offering. An Australian first, the brand creates a platform for collaboration and amplification of the cultural, social and economic impact of each museum, and required an identity and positioning as innovative as the entity itself.

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