TAC x MELBOURNE VICTORY
On the roads there's more on the line
As part of howsafeisyourcar’s sponsorship of Melbourne Victory, we needed to educate our community of the importance of vehicle safety, and the true difference it can make. Too often do we forget that protection isn’t just important when you lace up and step onto the field, it’s even more important off it. A lack of protection on the soccer field might mean losing the game. A lack of protection on the road might mean losing your life. And the best way to protect yourself on the roads, is by buying a 5-star ANCAP safety rated car.
To do this, we created a film that truly demonstrated the difference between our two worlds: The field and the road. The film’s message ultimately reminded every community member that on the road, it’s more important than anywhere to protect yourself, and that protection starts with driving a 5-star car.