A road safety campaign
without roads.


Safe series

Most young drivers in regional communities consider themselves good drivers. And too often that confidence leads to complacency and the misconception that they are immune from road accidents. The TAC Safe Series campaign was created to demonstrate to young drivers that the safe system applies to them too, by twisting the typical road safety messages through the lens of something they know and understand – football. AFL ambassadors were enlisted as commentators, highlighting similarities between the game and the roads. Not only did they pay tribute to the great game, but their commentary gave us an analysis and room for advice and opinions on this very important topic.