TAC x Western Bulldogs

Zero is possible

AFL players wear their numbers with pride. But when it comes to road safety, there’s only one number that really matters. Zero. As part of the Transport Accident Commission’s ongoing partnership with the AFL, Easton Wood, captain of the Western Bulldogs, along with various local teams in the Ballarat region traded their numbers for ours. The zero jumpers brought an unexpected number into the game, and proved that if it can happen on the field, it can happen on the roads too. Easton’s film highlighted the importance of zero to the broader community, while the rural community of Ballarat experienced the message first hand. The take out was the same for everyone though: Zero is possible when we all aim for it.