Welcome to the dark side
Launching a product that breaks all the rules of fake tan gave us the opportunity to break all the rules of fake tan advertising. No sun. No sand. Just Australia’s darkest tan. This brand campaign for Le Tan’s new UBER Dark range literally busted the myths that hold tanners back from the deep colour they desire. No more orange. No more fake tan smell. Just a flawless dark tan that’s tailored to your skin tone. By trading beach babes for baseball bats, we proved that this is no ordinary tan. The result was a far from ordinary campaign that spanned in store to online film, and carved a unique space for UBER Dark in a sea of sameness.