SLATHERTHE SUN IS NOT YOUR FRIEND
- Brand Identity
- Packaging
Australia is a giant desert island, sitting under a depleted ozone layer, that gets bombarded with some of the highest UV radiation levels on the planet. And despite this, studies show that fewer than 3 in 10 Australians use sunscreen regularly. Dropping to 1 in 5 when it comes to men. Resulting in 2 out of 3 Australians being treated in their lifetime - mostly made up of men. And yet, when you look at the skincare and SPF category, no one was talking to them. The category is awash with clinical/pharmaceutical and/or feminine aesthetics and messaging, whilst being overtly sun-loving in its expression. So, we decided to do something about it. Say hello to SLATHER.
A High Protection Broad Spectrum SPF 50+ Sunscreen and Moisturiser. Adorned with the message that THE SUN IS NOT YOUR FRIEND, wrapped in a striking visual identity, entertaining tone-of-voice, and a creepy sun. SLATHER is 100% inspired, made, and owned in Australia. By us, SICKDOGWOLFMAN. Our own foray into running a brand of our own. Offering not only creative freedom, but priceless and irreplaceable insight into running and owning a brand.
